Domain name, few questions

does Google count the domain name of a site when calculating SERPs? For example a site about fishes whos domain name is www.fishes.com would rank higher than a similar site whos domain name was www.aqualife.com (considering they are targeted at the same keywords) ?

And also I'm thinking of buying a real domain name for one of my sites and does the name www.weight-lifting-world.com too big of a name?

Thanks.

 

Don't think so. While, the keywords you type in google search also tries to match the domain name.

Arun
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I feel that a good "keyword domain" can "help" with SERPs, but a lot of people will
disagree with that.

I have NO PROOF either way - others might?

RE: Your "long" domain... I'm not a fan of hyphens, but once again, others will point
out that for SEO, they can be tough-to-beat. I guess those same folks ALSO believe
that good keyword domains matter or they wouldn't care about having their keywords
separated by hyphens in their domain.

 

I think a keyword in the domain can be a nice addition to your SEO arsenal. It won’t help you tremendously but every little bit helps. When you search in Google, if the keyword is in the URL or domain name Google does make that word bold on the SERPS. So I think there is a good chance it will help with you KW density.

 

Google may not use it so much, but I think other engines do (ie - MSN and Yahoo).

 

I have a long domain name with a highly competitive phrase in the domain name(4 keywords).

I think it is not important for Google because the site has low positions.
But it was #1 on Yahoo for a long time and now #3 on Yahoo.

The site does not have a lot of inbound links.