Does YSM work the same way as Adwords in terms of the use of Brackets and Quotations?

Discussion in 'Yahoo Search Marketing' started by rickybuitrago, Aug 17, 2008.

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  1. #1
    As you might know, you can add brackets and quotations to improve your CPC with Adwords. Does it work the same with YSM? Do they have a max number of keywords you can bid on?
    Thanks
     
    rickybuitrago, Aug 17, 2008 IP
  2. Amraga

    Amraga Peon

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    #2
    Yahoo! search marketing works differently than AdWords. In Google you specify quotes and brackets. In yahoo you have Standard and Advanced matching.
    Standard = exact
    Advanced = broad

    Don't know why they've named it so vague!
     
    Amraga, Aug 18, 2008 IP
  3. rickybuitrago

    rickybuitrago Peon

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    #3
    oh ok thanks
     
    rickybuitrago, Aug 18, 2008 IP