Hi, just had a question. Does your cpm go up over time if google likes your site? My site has seen a bit of a jump (clicks that have always been around .08 a click are now around .14) in the past few days. Thanks in advance for any thoughts.
The cpm is decided by the adwords people and if your niche is good one, you are likely to get more $$$ per click / thousand impressions. Again, source of traffic too counts. But be careful against being smart priced.
Cpm depends on two things -if your click value will increase -if the CTR will increase so you need to use high paying niche..
I have noticed that cpm depends very much on your serp. The better your ranking, the higher the cpm. Good days, I get around cpm of $20. Bad days, around $12 to $13.