Here is a great article I found (in an email) and I thought I would share it all with you. It's very interesting. http://office.microsoft.com/en-us/officelive/FX102041801033.aspx?xid=aub0540002521mrt
I am not sure if I quite agree with the article. There are people in other parts of the world who happily use free email accounts and do brisk business - forget first impression!