Hi Does Yahoo search marketing have keyword type selection like in Google. In other words, do they have the Broad, Phase and Exact match options for keywords. Many thanks in advance.
Yes.. but you do not get to select that. When you create the adgroup you get to select the advanced match or standard match. You should read this page for more details on Yahoo keyword types. http://help.yahoo.com/l/us/yahoo/ysm/sps/articles/manage_keywords4.html