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Does Yahoo get a better conversion rate?

Discussion in 'Yahoo Search Marketing' started by teohcl, Aug 2, 2010.

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Info Prodigy Peon

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#21

Domenic Carlson said: ↑

I get a ~16% avg conversion rate on Adwords across 50 landing pages, ~11% avg on Yahoo across the same 50 LPs. This a B2B focussed campaign.

BUT I've noticed that some very niche, lower-traffic landing pages that could never be confused for B2C do about 5% better in Yahoo. Anyone else experience this?

One thought I had was that businesspeople who are on Yahoo Finance or other business-focussed content sites within the Yahoo brand and need to do a search are likely to just use Yahoo search at that point. Perhaps Yahoo is better for B2B because the overall traffic volume is a bit more business-focussed than Google, which is just everybody?
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Great Point Of View... I never thought about the diff between B2B response V.S. B2C! Great insights!!!

Info Prodigy, Oct 25, 2010 IP

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