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Does Yahoo get a better conversion rate?

Discussion in 'Yahoo Search Marketing' started by teohcl, Aug 2, 2010.

  1. #1
    All these while, I am using adwords to run my business but the conversion rate is about 1% to 2%. Just wonder, what is the conversion rate from Yahoo? Any idea? Please help. Thanks
    SEMrush
     
    teohcl, Aug 2, 2010 IP
    SEMrush
  2. seolocalbiz

    seolocalbiz Peon

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    #2
    for 2 campaigns, im running on Yahoo, their running between 1.8% to 2.4%
     
    seolocalbiz, Aug 6, 2010 IP
  3. Dmoney

    Dmoney Peon

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    #3
    Thanks for sharing... but what is your conversion rate from adwords?

    Is your Yahoo campaigns converting better then google?
     
    Dmoney, Aug 7, 2010 IP
  4. horsey67745

    horsey67745 Peon

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    #4
    I am now doing yahoo answer on the promotion, hoping to bring some change.
     
    horsey67745, Aug 8, 2010 IP
  5. Info Prodigy

    Info Prodigy Peon

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    #5
    I know that when I test ads in each (Gg and Yahoo) I can get better conversion rates based on the ads I run too. I would encourage you to test, test, test :)
     
    Info Prodigy, Aug 9, 2010 IP
  6. fong47

    fong47 Peon

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    #6
    Yahoo is pretty good and lots of folks are switching to from adwords because of the google crackdown. In terms of conversion rate, its hard to say. depending on your landing page. Some of them as high as 18%.
     
    fong47, Aug 27, 2010 IP
  7. simon74

    simon74 Peon

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    #7
    I have been using yahoo and I am really happy with the conversion rate! I use google adwords only for image ad.
     
    simon74, Aug 29, 2010 IP
  8. cyberlight

    cyberlight Peon

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    #8
    Best way is to test it..Run the same ads on each.

    Best Wishes
     
    cyberlight, Aug 29, 2010 IP
  9. emmataylors

    emmataylors Peon

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    #9
    I agree! the best way to test which PPC machine converts more is simply replicate your campaigns in Adwords, Yahoo and MSN. I have encountered conversions as high as 23.8% for Yahoo campaigns in regards of persuading visitors to opt-in before and that exact same campaign of 25.7% for Google. Test it by referring to the same ad group with the same keywords and not looking at the whole campaign while analyzing your results. Tedious work but more accurate results.
     
    emmataylors, Aug 30, 2010 IP
  10. Info Prodigy

    Info Prodigy Peon

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    #10
    You've totally got to test... and I'm finding better results (and less hoops to jump through) with Yahoo.
     
    Info Prodigy, Sep 2, 2010 IP
  11. tricks2

    tricks2 Active Member

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    #11
    i am new to Yahoo Let me know it is available in india or not?
     
    tricks2, Sep 4, 2010 IP
  12. gotlivechat

    gotlivechat Member

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    #12
    Adwords seems to bring in a lot more visitors, but the conversion rates for MSN/YSM are better (w/ less visitors). That seems to indicate that Adwords shows the ads to many unrelated search results.
    If you're seeing low conversion rates in Adwords, check your adgroup and click on the link for 'search terms' (so you can see how visitors are seeing your ad). You'll find that many keyword phrases are not a good match and need to be added as a 'negative' for that adgroup.
     
    gotlivechat, Sep 8, 2010 IP
  13. Zack_miller

    Zack_miller Peon

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    #13
    WOW!
    I know that yahoo answer is good way to promote our business site.
     
    Zack_miller, Sep 23, 2010 IP
  14. emmataylors

    emmataylors Peon

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    #14
    Yahoo is much more lenient than Google, hence a better solution when starting out in PPC. After you learn the ropes and are more aware of how Google slaps people, then you should start on Adwords as well.
     
    emmataylors, Sep 25, 2010 IP
  15. evanlambda

    evanlambda Peon

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    #15
    In my experience Yahoo converts very well for CPA offers, better than Google in most instances.
     
    evanlambda, Oct 4, 2010 IP
  16. onkelmicha

    onkelmicha Peon

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    #16
    Hmm I never ran the same campaign on yahoo adn Google.. I have ran the same on both YSM and Bing and bing converts way better then Yahoo
     
    onkelmicha, Oct 6, 2010 IP
  17. seo.vijay

    seo.vijay Member

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    #17
    run the same ad on each.I agree with cyberlight
     
    seo.vijay, Oct 6, 2010 IP
  18. Domenic Carlson

    Domenic Carlson Peon

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    #18
    I get a ~16% avg conversion rate on Adwords across 50 landing pages, ~11% avg on Yahoo across the same 50 LPs. This a B2B focussed campaign.

    BUT I've noticed that some very niche, lower-traffic landing pages that could never be confused for B2C do about 5% better in Yahoo. Anyone else experience this?

    One thought I had was that businesspeople who are on Yahoo Finance or other business-focussed content sites within the Yahoo brand and need to do a search are likely to just use Yahoo search at that point. Perhaps Yahoo is better for B2B because the overall traffic volume is a bit more business-focussed than Google, which is just everybody?
     
    Domenic Carlson, Oct 22, 2010 IP
  19. mich.ewriter

    mich.ewriter Member

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    #19
    I equally support that the same ad on each should be run
     
    mich.ewriter, Oct 23, 2010 IP
  20. ralanyo

    ralanyo Peon

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    #20
    I have found that it depends on the niche, but in my findings, yahoo is much more affordable than Google adwords.
     
    ralanyo, Oct 24, 2010 IP