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Does Yahoo Gemini produce quality traffic?

Discussion in 'Yahoo Search Marketing' started by row_01, Nov 23, 2014.

  1. #1
    I just started a 2nd campaign with yahoo Gemini today. We ran one over the summer and our downstream CPAs were 2x our PPC acquisition costs because the leads didn't convert as well downstream. Leads were cheap, but lower quality. Not zero quality however, we did make some sales.
    I decided to try again on a different campaign. Their UI is primitive and I wish it was easier to load keywords in bulk. And better reporting, etc.
    row_01, Nov 23, 2014 IP
  2. steveb

    steveb Well-Known Member

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    They provide decent quality traffic, but I believe their weakness is their targeting ability, so you might see a lot of traffic and low conversions. But like you said, the traffic is lower cost, so it might or might not work based on your margins.
    steveb, Oct 6, 2015 IP