Can someone explain what weight means in regards to ad impressions? Does weight mean that many impressions per month or per day? Or does it just mean a higher chance of randomly being selected for that particular ad to show on the network? Thanks, Juls
There is no relation between impressions and weight whatsoever. It's indeed just how often you will get picked. All weight in one big pot. Your chance of getting your ad displayed is similar to your % of total weight. It probablt works a bit smarter than that but that's basically it.