Does this link exchange help to increase serp result.?Am doing link exchange .It will count as a backlink only if the other site add my site to their link exchange site .isn't it?
Only the one way backlinks & 3 way link exchange can help to increase the SERP. Link Wheel is also helpful, but the 2 way link exchange has became obsolete.
Link exchange works. But it is bit risky. Google does not prefer link exchange. So you can go for 3 way link exchange or other advance link exchange system. Link exchange is a great method to get high PR links to your site.
Links from unique IPs, .edu and news websites are considered as better source of reference by search engines and will help to get better rank in SERPs.
There are many ways to create one way backlinks as dir. submission, article submission, forum posting etc...
Of course , if there is a link to your site in one relative site with high page rank , the search engine will think your site is great also ! it will give u good page rank
3 way backlinks means your site link to site A , site A to site B and site B link again to your site. So this called as 3 way link exchange or 3 way backlinks. But this is not so helpful. Link exchange be helpful in serp rank position when one has get quality and relevant backlinks with meaningful and fresh content.
Link exchange may help you in improving your SERP but it has some consequences... like, chances of getting banned. Rather, you should focus on one way and three way linking... The best way to get one backlinks is blog commenting. Just dig out some dofollow blogs that accept comments for blog commenting. You can use 'Keyword Country' for finding such blogs.
Google doesn't track 2 way links anymore like they used to. The best would be building at least 3Way links and beyond.