For the last 12 months or so (ever since the first major Google Slap), whenever I have a profitable adwords campaign, I have to "pause" it for 2 days, let it run for 1 day, "pause" it 2 days, run 1 day ... over & over. I have found that ... If I just let it run for several days, the advertising Eats whatever ROI I received from sales on the first day after a pause. The day I "un-pause" the ad, I get 1 to 2 sales (sometimes more), then Nothing the following days! This happens (to me) with both landing page ads and direct to merchant ads, in all types of niches and especially clickbank products (have completely abandomed clickbank for now, until they straighten out their server/tracking problems). I don't advertise on the content network very often, and when I do I bid really low, so I don't monitor the ROI as much. I am curious if anyone else experiences this and what their theory is on why it could happen. My theory is it takes the adwords system at least 48 hours to get my paused ads out of their system and when I turn them on again they are treated with more "respect" as a "new" ad and are shown to Real people. After being "on" for 24 hours, the "visitor" clicks coming through are not quality for some reason? I really don't know? Any thoughts?
I don't pause/unpause very often, but when starting a new campaign I've found an initial spike in traffic and sales. Then the spike levels off and the real work begins of creating a steady revenue flow. One of the gurus said he thinks it's the users seeing a new ad and gravitating toward it.
Ignore that person. That's just dumb. If you see any spike it's because Google is still figuring out the QS.
One of the gurus said he thinks it's the users seeing a new ad and gravitating toward it. He is probably right. Sigh ... I just can't seem to get it to level out and most of the per click costs are so high, that if I don't get sales daily it becomes unprofitable. Thanks for the replies.
You guys have to be kidding??? Maybe that makes sense if you're talking site targeted ads on a forum or another site with high % of repeat traffic but to say that users on the internet gravitate to an AdWords ad because it's new is just so wrong on so many levels... I'd love to read some more from the "guru" who thinks that is even remotely true.
It seems a little unlikely that people search for the exact same term regularly, and memorise the results, then click on a new advert when they see it. Even if this was true, surely the solution would be to write new adverts every few days, or rotate them? Regularly adding new adverts and running them alongside existing adverts is a good idea anyway, though I've never seen them act in the way that you're suggesting - if new adverts attract people's attention, you'd see a spike every time you launched a new advert, which then dropped back down after a few days...
I don't see someone searching for something and saying... oh that looks like a new ad, I should click on it. Most people don't generally memorize their search results. Not that it doesn't hurt to write different ads and test and rotate them.
I think if you keep giving customers something new then they will respond to it. People are very curious.