A competing website of mine uses full links instead of internal ones, such as "http://www.websitename.com/images/banner.jpg" instead of "/images/banner.jpg". One of his main keywords happens to be in his URL, so I imagine that he is taking advantage of this opportunity and using full links instead of internal ones. I couldn't find this tip anywhere to confirm it, so figured I'd double check before I change my linking system. Does Google count the keyword in his URL -in the source code-?