I have been looking at what constitutes Black Hat SEO for some time now and came across something I was curious about and would like some feedback for I was at a website that allowed users to purchase back links within their articles. The website is text based and has a ton of information on an incredible amount of information. They allow you to purchase a back link based on a keyword phrase that you choose. The one that got my attention was about website design and the keyword phrase I would be interested in is in this article. I can purchase the back link rights to that keyword phrase as little or as much as I want on their website. It turns the text from standard text into a relevant anchor tagged back link. Would this be a violation of the big G's terms of service or did someone find a loophole here?
If you have to ask if something is black hat, it usually is. This is just selling a text link, which Google does not like. Google wants nofollow attributes on any purchased links. Since they advertise the fact that they sell these links, it is probably just a matter of time before Google penalizes or bans that website. If you advertise on that website you stand a chance of being penalized too.
incontent links are the hardest to detect .. also are cheaper and more effective. according to google everything is blackhat, they dont want linkbuilding at all. You build it they will come type of thing. Buy links because you are advertising not because it's linking building
That's great to claim you are buying links just for advertising, but good luck convincing Google about that if you get caught. Google has never been completely against link building. Their webmaster guidelines have been recommending getting quality websites to link back to you for a long time. With seo you can often get away with using black hat techniques, but it just takes getting caught once for all your efforts to go down the drain. So it's up to you if you think it is worth the risk. If you care about long term success, you will want to avoid anything even remotely spammy.
Well when enough links come from a certain site, one of the big G's staff looks on the site to see if you can pay for those links. Then they check whether or not those links are valid. I know this being in Sacramento. I have had many trips down to Mountain View and found that a lot of what we look at as black hat, Google just lets sit there rather than telling people yes it would work.What I like is that the site that I am talking about doesn't allow for more than three one way links within 500 words of text. They also only allow it to be relevant. You can't just say "I want 100 links to my site" You actually have to categorize your site first and then choose valid search terms or you will be caught, lose your account, your links, and your money. My thought process is that Google is looking for validity in the links, so if I have valid links on related pages, I would think it helps both Google and I.