If i wanted to optimise the expression 'london hat shop' and i put expression in my title, tags, anchor text of links -- will the search engines also rate you for 'hat shop london' with the benefit of your SEO that you have done for the other phrase? In other words - google adwords would serve up a 'london hat shop' ad for the search term 'hat shop london' with broad matching - can you expect a similar result in the natural listings or should you concentrate half your SEO/links etc on each phrase? thanks Dan
what do you think? Google wants to server you the most relevant results; if you search for "hat shop london", and you optimized for "london hat shop" you will rank good of course, but someone optimizing for "hat shop london" would rank higher, as it is more relevant to the search...
thanks, still new and got lots of questions so the best thing to do would be to run both expressions 'XYZ' and 'ZYX' in google adwords and see which one generates the most impressions and optimise that one as a priority. thanks for your reply
And have both as anchor text and have both on the page. Or create two pages optimized for each. AdWords campaign will indeed tell you exactly what is searched for. I'd suggest: hat shop london "hat shop london" [hat shop london] london hat shop "london hat shop" [london hat shop] By using all phrase matches you will soon know what they really search for.
yes, it does. actually keyword prominence is one of the most important factor in googles search algo.
Keyword order matters. 'london hat shop' and 'london hat shop' are exact matches (best for SEO). 'hat shop london' and 'london hat shop' are close matches (but not exact, still good SEO, but not perfect). 'hat...shop....london' and 'london hat shop' are matches that are "not even close" (smallest SEO value).