is it ok to have the H1 tag lower down on the page than H2 tags? my website is www.giftswithstyle.co.uk I want to change the title "featured gift ideas" to an H1 tag but it is lower down on the page than some of the H2 tags eg "categories" & "popular brands" If I do this will search engines not like it?? your thoughts would be much appreciated.
I have sometimes used h3 tags for the left hand column (which I beleive search engiens read first) and then h1 and h2 tags for main right hand column. Could you though use bold typeface (or similar) for the text above the h1?????????
Actually, As far as H1 and H2 tag are concerned that Use of H1 and H2 tag are the standard of SEO, because due to this tag we can inform to crawlers that this tag key phrase has lot important for us.
Technically, <h*> elements are designed in a way that you can have multiple occurrences of each on the same page. <h1>Subject</h1> <h2>Refined Subject</h2> <h3>Further Refined Subject</h3> <h1>Subject 2</h1> <h2>Refined Subject 2</h2> <h3>Further Refined Subject 2</h3> Code (markup): What you usually see, is containers around such blocks though. <div> <h1>Subject</h1> <h2>Refined Subject</h2> <h3>Further Refined Subject</h3> </div> <div> <h1>Subject</h1> <h2>Refined Subject</h2> <h3>Further Refined Subject</h3> </div> Code (markup): I think Google already uses sections like that to help determine which parts of a page are relevant to eachother. Considering Google has people on the standards group that's pushing HTML5, which is a format with containers with semantic meaning built in like <menu>, <header>, etc, I don't think such a thought is too unlikely, and certainly bound to be something that Google pays more attention to as more sites pickup HTML5 and semantics/context play a bigger role in ranking. To answer your question, you'll probably do better to pay attention to which elements are grouped together in containers, than you are the order of the elements globally on the page.
As far as H1 and H2 tag are concerned I would not sweat anything over it. Know do note a few things. I would not put your whole page in in either H1 or H2 tags but what order it's no big deal. Also, note that syntax error can be a major problem and if there is a syntax error with your H1 or H2 that could be a problem. Again though no sweat of just H1 or H2 tags
Doesn't matter as all web design is different, all the tags are for is to show main focus of site, second focus etc.
H1 and H2 tags matter, whatever keyword (Title) you want to promote more use it as H1 and then use other keyword (Title) as H2