Lately, there are many new TLDs out for sale like .xyz, .website, .exchange etc. Many good keyword combinations are still available there. But, I would like to know how effective they are? Following are my observations... i. A Google search of 'abc' does not return abc.xyz, a website own by Google. ii. A Google search of 'cloud mining' does not return cloudmining.website, a valuable term in bitcoin industry. iii. A Google search of 'bitcoin exchange' does not return bitcoin.exchange, a valuable term in bitcoin industry.