Does the Google Content Network really convert?

I have been running a successful ringtones campaign using search. I decided to expand the campaign to the content network, so far I got

1057 clicks - 1 conversion

I used the same ad I used for the search network.

 

yes, it converts

 

you kind of answered your own question, you have a conversion. you just need to tweak your ads, landing pages, keywords, merchant choice.

 

Yeah I guess I will have to do some tweaking and go from there. Thanks guys.

 

1057 clicks dam whats your cpc?

 

naw you just need to turn off myspace before you go broke.

 

I'm paying $0.06 per click

 

What's wrong with the content network on myspace?

 

One of my campaigns converts better on content than search, and better on myspace than any other site.

 

ringtones?
I would need 3 cent myspace clicks for ringtones for my campaign as is to be profitable.

 

I appreciate your persistance on 1057 clicks.

 

As far as tweaking your content ad, you should definitely look at excluding sites that have a large number of impressions/clicks and no conversions.

The people seeing ads in the content network are not 'buyers' or in 'buying mode' in the majority of cases. So you will likely need to tweak your ad copy to try and appeal to only those in buying mode... and not those expecting it to be free who click because it appeals to them.

 

Change your ad to be very blunt with what you are offering, that helped me out

 

Yes, it really does convert.

 

Content Network works for people who know how to make it work