Does the campaign name matter?

Discussion in 'Google AdWords' started by ALX-VALLEJO, Aug 2, 2011.

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  1. #1
    I think the ad group name matters, but does the campaign name have any significance on relevancy, QS?
     
    ALX-VALLEJO, Aug 2, 2011 IP
  2. tim98133

    tim98133 Active Member

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    #2
    It shouldn’t. Quality score is mostly based on how relevant your KWs are compared to your landing page.
     
    tim98133, Aug 2, 2011 IP
  3. Jaish_D

    Jaish_D Peon

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    #3
    Campaign name doesn't matter, but structuring your ad groups with right naming nomenclature will be of help. But all that matters is relevance of your kw's, ad copy and landing page, so be sure to take care of the same.
     
    Jaish_D, Aug 2, 2011 IP
  4. Makbog

    Makbog Peon

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    #4
    Yes I agree with you.
     
    Makbog, Aug 3, 2011 IP
  5. andre01

    andre01 Member

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    #5
    compaign name related to add only helps to user to understand which compaign for which ad group if you created more compaigns in your account other thing the ad group name is important and landing page according to your keyword is important thing
     
    andre01, Aug 3, 2011 IP