I have noticed that the revenue/click is increasing on my blog as it is growing older.Last month i have gained PR of 2 and the returning visitors are rising gradually.I heard something about Google smart pricing is it because of that? Has anyone of you noticed this? Please share your experience. Thanks.
BTW, what is normal eCPM or CTR? i've 5 years old site and cCPM is around 11$ and for other site it is 5$
One more thing, why is some day the eCPM very good and the other day very low.Have you noticed this. Thanks.
because not all ads pay the same.. they are always changing and you're always getting different ads. It's only normal that your clicks will all be different, some days lower some days higher.
eCPM increases and decreased like a drunk roller coaster depending on how much the advertisers are willing to pay for their ads to be seen on that particular day. I've seen eCPM rise from $14 to $95 in a single day