Does targeting high paying ads trigger a CPM effect ?

Discussion in 'Publisher Network' started by bluegill_catcher, Apr 25, 2006.

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  1. #1
    I notice that when I try YPN targeting on a lot of my sites for non related, but high paying ads, sections etc, my CPM drops a LOT right away, anyone else notice this ?

    I actualy earn a LOT less by using targeting, when I target high paying ads. Is this because advertisers that buy CPM campaigns usualy look over your site first and see what types of ads your showing ?
     
    bluegill_catcher, Apr 25, 2006 IP
  2. keikor

    keikor Peon

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    #2
    Is yahoo offering cpm campaigns for advertisers? I mean do we publishers have the chance to show cpm ads?
     
    keikor, Apr 25, 2006 IP
  3. tinnitus

    tinnitus Active Member

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    #3
    Are you sure it's not just because of the drop in CTR because your visitors are being shown ads they aren't all that interested in?
     
    tinnitus, Apr 25, 2006 IP
  4. azn_romeo_4u

    azn_romeo_4u Peon

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    #4
    I think, it's because of drop in CTR...CTR is part of the ECPM equation
     
    azn_romeo_4u, Apr 30, 2006 IP