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Does social media marketing have any importance for ranking higher in SERPs?

Discussion in 'Search Engine Optimization' started by FrazeTowne, May 3, 2019.

  1. #1
    social media marketing importance for ranking higher
    SEMrush
     
    FrazeTowne, May 3, 2019 IP
    SEMrush
  2. mrb1129

    mrb1129 Well-Known Member

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    #2
    Nope, absolutely not a factor for rankings.
     
    mrb1129, May 3, 2019 IP
  3. rkahn

    rkahn Member

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    #3
    yes, social signals are a factor in ranking. Also, Google has of late increased the impact of social signals on SERPs. While they may not directly influence your website ranking by a large extent, social media like Facebook can send tons of traffic to your website, which in turn will also boost your SERPs.
     
    rkahn, May 3, 2019 IP
  4. MatBerrows

    MatBerrows Greenhorn

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    #4
    absolutely. it's very important.
     
    MatBerrows, May 4, 2019 IP
  5. onlinebusinesscasestudies

    onlinebusinesscasestudies Peon

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    #5
    Hi, it depends on what you mean by social media marketing, but as long as you mean getting likes/shares/etc for your content then yes it's definitely a positive factor.

    Here's a screenshot of a page of mine in the fitness niche:

    [​IMG]

    As you can see it has gathered over 2000 Fb shares and engagements over the years (I think 10k or more but Buzzsome has a 1 year limit to show, anyway...) and this page ranks rather well in Google for its target keyword. Granted, I also managed to build a lot of white hat backlinks to it with outreach strategies and the Skyscraper Technique, but

    1, even before I started link building to it I saw a nice little upward movement for it in the SERPs after I started getting so many FB shares for it, so I think all those shares definitely sent a positive message to Google.

    2, the social shares helped in one more way with SEO: I displayed a big Social Share Counter box on this page so that when I asked other people to link to it (you know with the outreach Skyscraper link building technique I mentioned earlier) it helped me get a "yes" from more people because they saw how popular the page was already.

    So I'd say bottom line: yes, social signals do help a lot with SEO both directly and indirectly.

    Steve

    P.s.: Unfortunately I got all those thousands of shares back when my site was http and not https, and since I switched to https the social signal counter doesn't really work, that's why I had to rely on Buzzsumo data as proof that you can see for yourself.
     
  6. Manish.ebiztrait

    Manish.ebiztrait Active Member

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    #6
    Yes,
    If any page of your website is getting more engaged and popular in social media then its definitely affect on improving the ranking of that page on various search engines.
     
    Manish.ebiztrait, May 7, 2019 IP
  7. FrazeTowne

    FrazeTowne Peon

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    #7
    Thanks all for sharing views. It was very informational.
     
    FrazeTowne, May 7, 2019 IP
  8. FrazeTowne

    FrazeTowne Peon

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    #8
    Thanks all for sharing views. It was very informational.
     
    FrazeTowne, May 7, 2019 IP
  9. FrazeTowne

    FrazeTowne Peon

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    #9
    Thanks all for sharing views. It was very informational.
     
    FrazeTowne, May 7, 2019 IP
  10. harrys56431

    harrys56431 Peon

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    #10
    Social Media has become very important part of every business & marketing. I think social media will help you in getting a high range of traffic to your website and it will also be impacting on the ranking of your website in SERP.
     
    harrys56431, May 19, 2019 at 10:39 PM IP