I know PPC (Pay Per Click ) all about to get traffic on your site. Wanted to know does it really work for site ?
The good thing about PPC is you can be instant infront of your target market be.. I suggest you do both PPC and Other SEO Then do split testing and see what works and what does not. SEO is all about discover your market needs and market to that market with good quality content and keywords and the market will find your site. All the best ..
I have been doing it for 5 years now, and yes it works but pay close attention and learn the correct way to do and there are several free resources for it.
PPC can be very profitable ... money management is the key Try using long tail key words to start and cut down on costs ... Keep good records of your ROI
Of course PPc works, but the problem normally lies with incorrect techniques. If you have the right product, PPc works like a charm. I look at my program I use and it works perfectly well with PPC, netting me about $5000 profit a month.
PPC management in itself is a skill. Keyword analysis been extremely important. PPC good for instant traffic. SEO good for mid/long term traffic. Best using these two marketing strategies. Issue is if you have started reaping the benefits of free traffic from SEO, then coughing out cash to pay for PPC campaigns tends to get more difficult.
In short, PPC - gives you the ability to test stuff before you actually invest a lot of time and effort doing your SEO
Dear friend I have started PPC last week and I got benefited by that and it works really but you have to create good campaign to get good response.