A few weeks ago I was running a teaser ad campaign that did relatively well while it was running for the 3 days I had it up and running. While the ad campaign was running I started my blog commenting forum posting and other link building techniques. Every couple of days I would check my link popularity. Right after I stopped my ppc campaign I check my link popularity. Which showed I had built up over 1500 quality back links. Now when I checked again since the ppc campaign is no longer running it says I only have around 2-300 quality backlinks from blogs forums and other link building places with in my niche. So to help with the seo work I have done on the site. Since the backlinks dropped off from my ppc campaign I have noticed my site sliding down the ranks for its keywords. So I must ask now does ppc actually help build good pr from google and other search engines since my ads are only going on sites relevant to my site.
I have been wondering the exact same thing. Does a Adwords campaign really help my SEO? Hopefully someone of you can answer this question. Thanks in advance!
hi robin west Here is one a few of the answers I got from the warrior forum.comments are in the quotes looks like its time to start my massive ad campaign then . "I have read articles that sometimes a bot will follow links from ppc ads influencing backlinks etc. Whether it's intentional or not seems to be the question, it could very well be by accident. I think it's pretty obvious that no matter how good they think their algorithms are that they still make mistakes quite often." "Yh agree with the above poster ppc ads to link popularity through increasing the backlinks available to your website. " "ive seen similar results. PPC ads do somehow seem to boost links.. not sure how though! "
i have never heard of PPC helping to boost ranking nor have i seen it happening with any of the sites i have promoted
Seems like it should help so I should definitely give it a try and start a big PPC campaign for my website. Thanks petevamped!
Seems to make sense that the bots can be fooled temporarily by the PPC...would be interesting to see what happens if you save a PPC campaign til you are at a critical juncture where you really want to push the site and see what it does to your stats...or maybe I'm giving too much creedence to the potential there
Very interesting discussion. Same thing happened to me recently. When I started a Adwords campaign for one of my sites it shot up the rankings in a space of about a week. However, I did fine tune the site at about the same time (keyword placement, filling in meta tags etc...). Didn't think the on-page optimization had that much of an effect though. My gut instinct is that it was something to do with Adwords and something went wrong with Googles algorithm.