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Does Popularity of Keyword Affect Cost/Quality Score?

Discussion in 'Google AdWords' started by rbf738, Jan 21, 2009.

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  1. #1
    I've heard differing opinions on this so just wanted to find out the straight answer.
     
    rbf738, Jan 21, 2009 IP
  2. bjewelled

    bjewelled Peon

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    #2
    It will effect cost - the more bidders the more it is going to cost to get to the top - although it is not a straight relationship, i.e. the bidding can also be effected by expected returns of the bidder or Google's valuation of the keyword, such that some niches with few bidders can be much more expensive than other markets with hundreds of bidders.

    It has no effect on quality score.
     
    bjewelled, Jan 21, 2009 IP
  3. LauraBlackburn

    LauraBlackburn Member

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    #3
    Popularity of keywords does make them more expensive but you can bring down this cost. This can be done with the right choice of keywords along with the right choice of either broad match, phrase match, exact match as well as having effective ad text which uses highly relevant content to the search term.

    Quality score is not based on the popularity of keywords.
     
    LauraBlackburn, Jan 23, 2009 IP