Do search engines assign a page higher relevance / value when a search string appears higher up on a page, rather than lower?. For example, let's say someone searches for "Is it hard to learn Chinese?" Let's say I have an FAQ page with 10 questions (of which 1 of them is the exact question above)...will Google and other search engines assign greater relevance/value to my page if that question (Is it hard to learn Chinese?) appears FIRST among the list of 10 FAQ questions? That seems like it would be intuitive...but I can't find anything that gives any indication that it's true.