Does PageRank Sculpting working?

Discussion in 'Search Engine Optimization' started by oysource, Jun 24, 2009.

  1. #1
    What are your thoughts on this? please read the article before replying...

    http://www.webpronews.com/expertarti...sculpting-work
     
    oysource, Jun 24, 2009 IP
  2. magda

    magda Notable Member

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    #2
    magda, Jun 24, 2009 IP
  3. Canonical

    Canonical Well-Known Member

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    #3
    Page rank sculpting no longer works according to Matt Cutts. He said recently that about a year ago Google secretly changed how they handle NOFOLLOW in regards to the flow of PR. Matt's blog post explains the concept of PR very well in laymen's terms that almost anyone should be able to understnad and ALSO how rel="nofollow" used to work and currently works:

     
    Canonical, Jun 24, 2009 IP
  4. berg

    berg Member

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    #4
    It's ironic and extremely annoying for a lot of people since Matt Cutts earlier statement was that PR sculpting does work.
     
    berg, Jun 25, 2009 IP
  5. HarrisonJ

    HarrisonJ Well-Known Member

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    #5
    I think it works as far as just making a good link structure for your site (ie use Wordpress + SEO Plugin, or setup something similar with good internal linking and good page titles). Otherwise, I wouldn't worry much about it as far as 'nofollow' goes now that they count any link as an outlink no matter if it is nofollow or not.
     
    HarrisonJ, Jun 25, 2009 IP
  6. nickjason

    nickjason Peon

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    #6
    The simplest answer is yes. It definitely does work - the devil is in the details of how well and to what extent it brings value. However, anyone can set up a simple test to watch PageRank sculpting with nofollow in action. Just follow these simple steps:

    1. Create a new page in a test environment (either on a new domain or in a new section of an existing site).
    2. Point enough links to this new page to get it indexed in the three major search engines. There are a variety of methods to do this, but for testing sites, I like Jane's clever tactic of leveraging the social media link sources to get the engines visiting regularly and keeping it in the index.
    3. Create 10-20 links on the new page pointing to completely unique pages, targeting make-believe terms and phrases for which no search engine shows results (like yootermimitank).
    4. Wait for the engines to visit and see these new pages. Chances are, they won't index all of those new, nonsense word pages (particularly if you've pointed very small amounts of link juice to your test page). If they do index all of them, just keep adding links to new nonsense pages until they stop getting all of them.
    5. Start nofollowing those links a few at a time, until all the pages that remain with links pointing to them are in the engines' index. Remarkably, the engines all behave fairly similarly, and seem to have fairly similar thresholds for keeping a page in the index (though Yahoo! appeared to be the most lenient when I performed this test several months back).
    6. You've now used nofollow to "sculpt" where PageRank/link juice is pointing and through it, influenced which pages the engines keep in their index vs. discard. You're also directly observing the phenomenon of how a page splits its PageRank through the links it points to - fewer links means more juice per page, leading to a higher probability of being crawled and indexed.
     
    nickjason, Jun 25, 2009 IP
  7. edgray

    edgray Peon

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    #7
    Agreed. Don't worry about using nofollow, except maybe for pages that you wouldn't need to to be indexed (login pages etc) ... just focus on a good internal linking structure and let the PageRank flow.
     
    edgray, Jun 25, 2009 IP
  8. SEOibiza

    SEOibiza Peon

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    #8
    i think you might need to catch up with the news somewhat.. :confused:

    http://www.google.com/search?hl=en&...&cd=1&q=matt+cutts+pagerank+sculpting&spell=1

     
    SEOibiza, Jun 25, 2009 IP
  9. verticity

    verticity Well-Known Member

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    #9
    Agreed with nickjason
     
    verticity, Jun 25, 2009 IP
  10. FuelUrMind

    FuelUrMind Greenhorn

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    #10

    Notice he doesn't say it's not longer effective, he says it's less effective.
     
    FuelUrMind, Jun 25, 2009 IP
  11. Dulce7

    Dulce7 Member

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    #11
    hmmm very interesting.
     
    Dulce7, Jun 25, 2009 IP
  12. ericajoieake

    ericajoieake Guest

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    #12
    let say this is quite effective but sooner or later google will eliminate this technique so its useless to focus your time on this, so its better to use your time on long time natural techniques which supported by google.
     
    ericajoieake, Jun 26, 2009 IP
  13. ~ServerPoint~

    ~ServerPoint~ Banned

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    #13
    You are right. I believe the measures will be taken as this become available to the public.
     
    ~ServerPoint~, Jun 26, 2009 IP
  14. miskecf

    miskecf Peon

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    #14
    Hmm, i didnt know all of this, didnt even have a clue what was sculpting. Thanks for sharing this useful information, it clears the air a bit.
     
    miskecf, Jun 26, 2009 IP