I don't earn much with Amazon associates program, just a couple hundred each month. I started last year and didn't notice that in Oct 2009 but in Oct 2010, I might end up pulling my own hair. Just see this: My Average Conversion Rate is usually around 4% I usually sell 5-10 items each day In Oct 2010 CTR increased by 50% And Conversion rate falls below 2% All my products are not related to Halloween but with a rise in traffic and CTR (all targeted traffic from search engines mainly US - source google analytics) I was expecting a rise in earnings but opposite is the case. I suspect that in October people are willing to spend more on Halloween products than any thing else or is it just me who is getting a poor CR while others are having a great October