Does My Copy Sell?

Discussion in 'Websites' started by gregdavidson, Sep 4, 2012.

  1. #1
    gregdavidson, Sep 4, 2012 IP
  2. Marit

    Marit Peon

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    #2
    I read through part of it, but I'd say it still needs some work. One of the big mistakes right off the top is that you revealed the $7 price tag way too soon. I couldn't finish it because some huge "FREE!" pop-up kept appearing. Even when I hit close, it would just reopen. Pretty annoying.
     
    Marit, Sep 4, 2012 IP
  3. sweetcrabhoney18

    sweetcrabhoney18 Banned

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    #3
    Needs some work sadly. You should go to WSO and look for some copywriting books to help you. The words sounds like a teenager is trying to sell me something but sucks at selling. You might want to even go to the ebook section here on DP ... find someone with a great sales letter and ask for their help. The product sounds great but your sells letter makes me worry that the product will be hard to even understand sadly.
     
    sweetcrabhoney18, Sep 4, 2012 IP
  4. josephng

    josephng Peon

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    #4
    Greg,

    I recently just finished a 3-day intensive workshop on internet marketing organized by an IM guru. We have touched on writing and constructing an effective sales page. Let me give you some comments on it. These are general comments and I won't be too specific since I am short of time.

    In general, I think the copy writing is all right; you stated clearly what your product is, what are the benefits, how it works, sounds enticing and also the pricing is quite attractive. However (a VERY BIG however), you missed quite a lot of things and made a grave mistake. Let me show it to you as below:

    1) Having that annoying pop up to allow people to download a freebie - Seriously, remove that pop up page. Your goal in this sales page is to sell, let your audience focus on what you want to sell. Giving freebie with that constant pop up will just let your audience focus and take the freebie and not to buy it from you, which defeats the purpose of your sales page in the first place.

    2) You don't have clear target audience - (Correct me if I am wrong) You are actually selling some kind of a trade secret, database or whatsoever that teaches people how to get wholesale items at rock bottom prices so that they can resell at a greater profit margin.

    Then obviously, your target market are actually retailers who had problems getting good items at cheap prices or any start up retailers who wants to start up an e-commerce business getting good stuff to resell.

    Put yourself in a shoe of the audience of seeing this sales page, and try to expect what you want to get out of this sales page. Understand the problems faced by the kind of audience you want to target to. For example, you may show a scenario or a case study showing a struggling retailer who cannot make a good ends meet due to tyranny suppliers or evil distributors, highlight and emphasize their problems, and then BAM! You are in the picture to save their problems.

    3) No testimonials, no video proofs - You ought to have testimonials from people who have tried or purchase your products. Don't be shy to put it in your sales page; these are the people who will edify your products and make them a compelling buy. Some videos showing how your product works is also a fantastic way to sell your products as it shows a clearer picture on how your product really works.

    There are more but sorry I have not much time now. You may communicate with me and hope it helps you.
     
    josephng, Sep 5, 2012 IP