I have a single home designed affiliate page that I send adwords traffic to. I have another version of the page for organic traffic for tracking purposes. I just wrote three 500 or so word articles and attached them to the organic page for SEO purposes. Now I am wondering if I should attach them to the adwords landing page as well. My question is: Will additional targeted content significantly impact my cpc in a positive way? If there will be little benefit to my cpc, I will not include the articles as this will give potential customers more "outs" and lower conversion. Thanks in advance for your help. Thanks, -Patz
There will be little to no benefit... Adwords does not work like SEO... But I am sure a lot of inexperienced people are going to disagree with this claim...
Guess all these guys have no experience and no clue: http://www.ewhisper.net/blog/google-adwords-case-study-improving-landing-page-quality/ https://adwords.google.com/support/bin/answer.py?answer=46675&hl=en_GB http://adwords.blogspot.com/2006/07/landing-page-quality-update.html http://www.msdanielle.com/how-to-raise-your-google-adwords-landing-page-quality-score/ http://www.copyblogger.com/why-the-adwords-landing-page-fiasco-won’t-hurt-bloggers/ http://adwords.google.co.uk/support/bin/answer.py?answer=38197&ctx=sibling http://adwords.google.co.uk/support/bin/answer.py?answer=50424&ctx=sibling They probably get all their information out of ebooks... LOL
None of these articles say to write lengthy boring text... They mostly talk about structure and layout of the website. Which I agree on. I do not agree that 500 word paragraphs are necessary in a good LP. Article one claims that they have no navigation or about us pages and contact us pages. They fixed that and QS went back to normal... nothing about lots of boring text Artcile two from google says that your site should meet editorial guidelines, which is mostly navigation and footer issues. Then they talk about relevance, which makes no claim to lots of text and information, but what it does say And this falls under relevance Users should be able to find what your ad promises easily. Link to the page on your site that provides the most useful information about the product or service in your ad. For instance, direct users to the page where they can buy the advertised product, rather than to a page with a description of several products. Then they talk about originality which means dont duplicate what someone else has already created. IT DOES NOT SAY WRITE AN ESSAY ABOUT THE PRODUCT OR SERVICE. Then they talk about transparency, which means don't hide your business name, who your are and what you want the users to do. This comes off as shady... Then they talk about navigation which means... Provide a short and easy path for users to purchase or receive the product or offer in your ad. (not a long and boring one) article 3 provides no usefull info, its simple a reminder and a warning article 4 is not written by a guru, she just regurgitates the adwords information from article 2. Article 5 written by a respected blogger, but hardly an adwords guru... this article explains that squeeze pages got hit and the article was written in 2006. We already know that google now frowns on squeeze pages due to the nature of there layout and setup. This article is too old to validate your claim, because workarounds have now been discovered Article 6 - Im not even sure why you are quoting this site, it just says the google bots review your adwords page and if you block them you will get slapped. Article 7 - Again, im not sure why this is quoted since all it is saying is to follow websmaster guidelines. So in conclusion, you just quoted 7 articles that never say anything about 500 word articles nor write about anything long and lengthy. Good job, you accomplished nothing as usual... But for those who were paying attention, you now learned that relevance means clear messaging, not boring long lengthy text and you also learned that original content means don't mirror other peoples website. Make your own unique style...
Those links clearly contradict the above statements. Going off on some tangent about long essay type articles has nothing to do with the original question or the fact that the answer above is incorrect. Perhaps all your clients already run full sites so you've never experienced this. However in the affiliate marketing world, more content usually refers to going from a "one page wonder" to something with more beef. It does matter and adwords is forcing sites to become more and more like real sites with seo done on them. Keep arguing with google's own faq section though kid. LOL
SEO and Adwords work hand in hand. Add a paragraph or two of relevant copy with the keywords you are using to the landing page - plus the keywords in the headlines and title tags will lower your min. bids and help the user experience - and create more sales / conversions. Make sure to use the same keywords in you ad headlines and copy. Who knows, at the same time you might get some organic traffic by mistake.
Exactly. They want the landing pages to start looking and acting more and more like real websites because if they don't, surfers will click the ads less. They do not want the average joe surfer figuring out the difference between an ad and a free organic listing. If the average joe surfer does figure his out, google's main revenue stream, (adwords), is down the tubes. That's the main reason that content DOES matter and the more you make your site look and act like a real one, the better off you'll be.
Do you have claims to back this up? Please show the documentation, because SEO and Adwords DO NOT go hand in hand. I know this is a highly debatable topic, but I have proven many times, that paragraphs and attached articles are not necessary PPC-COACH - no many of my clients are 1 page sites, so my experience and sites I work with, that contain no paragraphs or aticles or inbound links that still have great QS scores contradict your SEO statements.
So there is a chance that adding the content will lower your CPC. There is little chance that it will raise your CPC. I would add the content.
By SEO helping Adwords QS, I mean on page / on site optimization. Links don' matter. I've had dozens of clients who's sites were so devoid of relative keywords, that they ended up with very low QS and very high bids - $1 to $10. After rewriting copy, titles and metatags (adding keywords), I was able to get those campaign's QS to Great - thus lowering dramatically lowering my bids and raising my positions. I don't have to document it, I've done it. Try it and you'll see. BTW, what is the downside?