Hi, im just a bit unsure if lots of words on a given page would increase the amount per click you would get? Or would say just a paragraph or two equal the same? Obviously not too little so its against TOS
yeah no... it's the keyword of choice that determines how much you make... nothing to do with the length of your content.
Agreed, content length does not effect your amt per click. But quality of content will affect a lot as will your SEO or search engine optimization techniques. If you are unfamiliar with them theres an entire section on the forum that can help. Also check out the Adsense FAQ sticky on the top of this thread list and you'll find a lot of good information. hope that helps!
Amount per click will depend on how well your clicks convert (result in sales/action) for the advertisers. If they do well, your clicks will be more valuable. If no-one buys, then you will get smart priced down to lower value clicks. So, good content which attracts visitors who are looking for information with the view to buying or taking whatever action the advertisers requires. Also, of course, it depends which ads, where on the page your visitors click on.