I've seen one blog post with claims they are a fraud but I thought I'd check in here and find out if anyone knows them. It seems their method is to get young women to be their "brand ambassadors" and to promote their products - complete with affiliate coupon code. The women get a freebie and they get to feel like celebrity instagrammers, I guess. I took a look at their whois and it's blatantly wrong so I've put a request into ICANN to get that updated. Has anyone tried them?
They are rated 4.5 stars on Google and were featured in New York Fashion Week in 2016. As far as I know they are legit.