Does Microsoft adCenter cheat?

Discussion in 'Bing Ads' started by WWW, Apr 22, 2008.

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  1. #1
    Does Microsoft adCenter cheat?

    No way to get the keyword “liens sponsorises” (“sponsored links” in English) since weeks (Broad/Expression/Exact) via adCenter on FR market.

    (No rejected), Activate.

    http://fr.msn.com & http://www.live.com/?mkt=fr-fr

    Note :: You can’t check results if competitors targeted only from France but, from France and UK,

    Sponsored Links Result (Display URL) with “liens sponsorises”, is ONLY

    - adcenter.microsoft.fr
    - searchmarketing.yahoo.fr

    Strange ??

    Do you really think Search Marketing Agencies from France haven’t got this keyword? What do you think?
     
    WWW, Apr 22, 2008 IP
  2. Pahrump Mike

    Pahrump Mike Life Is Good

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    #2
    Microsoft adCenter is horrible. Rather than offering quality results they whore themselves out to large companies like EBay. They really encourage bad results by offering "Broad" matches to your keywords. For instance, if you search for Mettler Thread on Live you will get results for Ebay, followed by a couple of companies that sell Mettler scales, a completely unrelated product to thread. You'd have to dig to find a usable paid result; I'm sure their few regular users must have gotten used to not even looking at their paid search results.
     
    Pahrump Mike, Apr 22, 2008 IP
  3. lenworx

    lenworx Peon

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    #3
    I can't figure out adCenter. It sometimes works and others it doesn't.
     
    lenworx, Apr 29, 2008 IP
  4. whizkid00

    whizkid00 Peon

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    #4
    Adcenter has pretty good conversion for me. Atleast the cost per conversion is decent.
     
    whizkid00, May 16, 2008 IP
  5. muchacho79

    muchacho79 Active Member

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    #5
    This is why you should have campaigns for Exact matched keywords and campaigns for broad / phrase. The broad and phrase matches are there to simply give you long tailed exact matches and nothing else, so bid low.

    An example in the form of Campaign > Ad Group > Keyword:


    Widgets - Exact > Blue Widgets > [blue widgets] (exact matched)
    Widgets - Exact > Red Widgets > [red widgets] (again, exact matched)

    ... now have a broad campaign for the same thing:

    Widgets - Broad > Blue Widgets > blue widgets (broad matched)
    Widgets - Broad > Red Widgets > red widgets (again, broad matched)


    If someone types in big blue widgets this will trigger your broad matched blue widgets and after looking at your web stats you'll notice this. So simple either add big as a negative or add the following ad group in the Widgets - Exact campaign:

    Widgets - Exact > Big Blue Widgets > [big blue widgets] (exact matched)


    I only use broad matches, in order to figure out new exact match terms and nothing else. Any broad match that is converting should be an exact match instead. Over time the amount of times that my broad matched keywords in a campaign goes down and new exact matches are being added. The exact matches are the ones that should be where you bid more and get most of your business, especially in the long term.

    Ps. This is what I do with Google and I apply the same thing to MSN & Yahoo, even though it takes 10 times longer than it does with Google :-(
     
    muchacho79, Jun 5, 2008 IP