Hi, I've started a new adwords campagin, targeting many keywords, and I'm supposed to rank on the first page for almsot all of them, however I don't get as many clicks as I've expected, and remeber reading somewhere that if you have a new campagin, with no history, it would take some more time to receive the potential amount of traffic (without any changes made by me... I assume) is that correct? so I don't have to worry and it's only a matter of time (and how much?) untill I would get as much traffic as possible? and why? Thanks
Thanks, Didn't really understand the process though, is it under an actual human manual review, or some algo? also, what is considered a good CTR on adwords, so I wouldn't be required to pay higher bids? should I already start deleting keywords that receive less then a certain CTR? and if so after how many impressions should I start doing that? also, I've marked "Delivery Method" as "accelerated" - can it cause any problems or only benefit my goals?
Could be one or the other, or both. I don't think there's any value in trying to determine an average or good ctr. Quality score is assigned at the keyword level so there's no need to to delete keywords that have a low CTR - unless of course they are not converting. No, it just detremines how your ads impressions are distributed over the course of the day.
Another reason for not receiving traffic too soon via your Adwords campaign is that there are probably not that many or no people who are searching for the specific keywords you've targeted for yet. Google checks the popularity of a keyword based upon a certain time frame (of previous months, weeks, days, etc, I don't know), and apparently the search patterns from previous time frames don't always match those of now or the future. Give it a few more days at least or a month at most.