If I have 2 Exact match keywords.....[Fresno] and [fresno]....are these considered the same of 2 different keywords?
They will act as 2 keywords, both getting impressions and clicks, split between each other. I *always* have my keywords all in lowercase.
There is no difference, but they will split data which is not useful. From Google AdWords Help Center
Widgets & widgets would both get separate impressions & clicks, but only 1 would be shown at a given time.
Correct. It's the same keyword, so only one will work at any given time-you won't get two ads on one search.
so if I get rid of [Fresno] and someone types Fresno with caps....it will trigger the lowercase fresno...right?
i think it would be a great test to have both versions and see if one gets a higher conversion ratio... Anyone want to try it and report back?
IMHO it would be worthless trying. Whichever wins would be down to pure luck. It's like having 2 x [widgets] and just spinning a coin to decide which one will be triggered.
what if you ran the test and 8 out 10 conversions happened on the capitalized version... Would you still consider it chance? What would you say then? You would probably say its to small of a sample size right? So how about testing it on 100 conversions. if the result was 70 / 30, would that draw up a conclusion? I think it would be an interesting test, just to squash the idea and prove the results... Any takers?
I must be missing something here Robert. I assume regardless of whether somebody typed in Widgets or widgets, the keyword triggered would be random, yes? Or perhaps its the highest CTR? So I go into Google and I type in exactly Widgets (capital W) ... the widgets has the highest CTR so Google triggers that... Both keywords will behave exactly the same as the capitalisation is hidden from the user anyway - the searcher has no knowledge of whether Widgets or widgets has been used, so for them widgets is one - there is no difference. Even if Widgets kept getting the conversions, would this tell you it's converting higher because it has a capital? No - it can't as there is no input from the users/searchers end. If the ads were different for each keyword then yes - there would be a difference, as the user is making an important decision of whether to click on it or not, but in this example, the only factor is that the word is widget ... whether Widget is triggered or widget ... is down to Google and regardless - the user sees exactly the same thing anyway. So there's nothing to test. It's like having (if possible) widgets and widgets (2 x widgets keywords) and seeing which converts best and dropping the worst performer. It's silly to assume the winner will convert the best all the time as it's down to chance. As I say I must be missing something, as it seems very clear that it's down to chance. Flip a coin 10 times ... could heads show 8 of those 10? of course it could.