Our website $earch is not ready yet and I'm reading different stuff for SEO. I feel a little desperate because there are so many articles, describing how difficult is going to be to make your site search engines friendly. Do anybody think it will be possible to manage on my own or I have to pay for SEO service? There are so many websites advertising success for every site. Is that possible at all?
Not at all, my SEO work has always been done in the process that Google is aiming for. If anything, these updates increase ranks based on my SEO work rather than hurt them.