The benefits of hyperlocal advertising includes lower cost with higher quality, enhanced local targeting, and new customer acquisition by reaching a small geographical area. “Hyperlocal” refers to a specific consumer audience in a very small geographical area. By using hyperlocal ads, your business can promote products and services to a local audience in your immediate surroundings. This article disucsses hyperlocal in more detail, http://webmarketingtoday.com/articles/111253-Use-Hyperlocal-Advertising-to-Reach-Nearby-Consumers/, however..... What is your experience with hyperlocal?