Does have a ® improve conversion

Discussion in 'Google AdWords' started by sandyjo, May 29, 2007.

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  1. #1
    Anyone notice if you use a ® in your Google ad titles if it improves ctr
     
    sandyjo, May 29, 2007 IP
  2. flip

    flip Peon

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    #2
    No, it doesn't improve conversion. Conversion is mainly predicated on landing page qualities.

    However, it may improve CTR.
     
    flip, May 29, 2007 IP
  3. sputnik17

    sputnik17 Peon

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    #3
    It does improve CTR slightly.
    Just use it wisely. It doesn't fit everywhere.

    Also, it is still questionable if you are allowed to use it if the word is no registered trademark. Legally speaking you can only use it if the word or phrase is a trademark and if you are the owner of it.
     
    sputnik17, May 29, 2007 IP
  4. bess

    bess Well-Known Member

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    #4
    I guess it is about trust, people trust your ads as coming from a trademarked band, I guess
     
    bess, May 29, 2007 IP