Does Google Pays for Impressions? If YES then around how much?

i am about to buy a website which gets around 1000 unique visitors everyday and like seller said ctr is only around 1% just want to know if impressions also gets money or just clicks any help would be heartly apreciated
thanks

 

They have CPM and CPC ads, but its mainly CPC.

 

CPM is quite low, infact nothing to consider with. There is not details stats for CPM.

 

1% is usually quite low, resulting in a small revenue, regardless how advertisers target the site, cpc or cpm. It also depends on the niche though, so that's something you should consider when buying the domain. For example, there would be a considerable difference between a 1% ctr on a financial site and a 1% ctr on a music lyrics site.

When buying the site, with a traffic of only 1000 visitors/day, you should first consider how you can improve the site/traffic in the future and how you can improve the ads placements.

 

Thank you all for your replys, already bought a site and going good so far.

 

Sometimes you can get 0.10$ for even 100-200 impressions, sometimes you can get 0.01$ for 500 impressions...

 

They pay almost nil for impressions.
my site having good impressions but less clicks.