Does Google Manipulate Organic SERPs to Improve Ad Income?

Discussion in 'Google' started by Matt B, Oct 22, 2007.

  1. #1
    There is an ongoing debate over at WebmasterWorld which has now been picked up by Tamar over at SER.

    Do Google manipulate organic search results to increase their advertising revenue?

    - Matt
     
    Matt B, Oct 22, 2007 IP
  2. Chris009

    Chris009 Active Member

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    #2
    Last time I check google controls the placement of every single site in it's search engine.
     
    Chris009, Oct 22, 2007 IP
  3. Alexander the Great

    Alexander the Great Peon

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    #3
    Of course not! Do you realize how expensive it would be to pay for the labor to accomplish that, versus what little return there would be from AdSense payments?
     
    Alexander the Great, Oct 22, 2007 IP
  4. slwebsolutions

    slwebsolutions Peon

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    #4
    The cost would be to high unless it is worked into an algorithm.
     
    slwebsolutions, Oct 22, 2007 IP
  5. Matt B

    Matt B Active Member

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    #5
    How about if their algorithm purposely ranked less relevant results higher in an attempt to encourage users to click on their paid results which would naturally be more relevant?

    Personally I think it is complete and utter tosh but you can see where they are coming from.

    - Matt
     
    Matt B, Oct 22, 2007 IP
  6. Mong

    Mong ↓↘→ horsePower

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    #6
    Who knows? :rolleyes:
     
    Mong, Oct 22, 2007 IP
  7. astup1didiot

    astup1didiot Notable Member

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    #7
    I highly doubt they would risk their reputation for a few extra clicks, but you probably would never really know.
     
    astup1didiot, Oct 22, 2007 IP
  8. Trapped

    Trapped Well-Known Member

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    #8
    Everything is possible, but we like proves more than rumors...
     
    Trapped, Oct 22, 2007 IP
  9. abhishekdaaga

    abhishekdaaga Guest

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    #9
    May be or May not be also.. as employing people to control millions of site is something like very great task and expensive also to google... but if they have this automated and everything is created in their algorithm then anything is possible as they are more advanced and use the technology which we aren't aware of so nothing to comment here :)
     
    abhishekdaaga, Oct 22, 2007 IP
  10. magda

    magda Notable Member

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    #10
    Consistently serving up irrelevant results isn't a strategy to get people clicking on sponsored results, it's a strategy to send your business to another search engine. So no, no I don't think they got to be the major engine on the net by being that stupid.
     
    magda, Oct 22, 2007 IP
  11. Alexander the Great

    Alexander the Great Peon

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    #11
    And how much would that algorithm cost to develop, implement, and test before rolling it out? Probably as much as a year of doing it by hand. Developer time is far more expensive than grunt time.

    Anyway, Google is able to profit from AdSense because of the (perceived) quality of its search and other products. The more Google users, the more AdSense impressions, and the more chance for clicks, which equal money. Remember, Google is playing the same game everyone else is - they're a for profit company. What's being described here is an example of cutting off one's nose to spite one's face.
     
    Alexander the Great, Oct 22, 2007 IP
  12. WunschShrek

    WunschShrek Peon

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    #12
    People who can't get google to like their sites, are always looking for a reason besides them just not being good at SEO.
     
    WunschShrek, Oct 22, 2007 IP
  13. mcaronan

    mcaronan Peon

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    #13
    You're right. Even they manage to embed it into their algo, it still needs resources and that will cost a lot. :eek:
     
    mcaronan, Oct 22, 2007 IP
  14. aceeca

    aceeca Well-Known Member

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    #14
    I'm sure Google will NOT kill the hen that lays the gold egg.
     
    aceeca, Oct 22, 2007 IP
  15. astup1didiot

    astup1didiot Notable Member

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    #15
    This is probably the best line I've heard related to this yet! :D
     
    astup1didiot, Oct 22, 2007 IP
  16. Dollar

    Dollar Active Member

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    #16
    Gambling and altering the serps positions to see if they can increase their revenue? lol
    LoL Google is about Searching..when there no longer interested in offering organic results and offer manipulated positions to increase CTR.... I think something like this would kill the search engine.. Its a form a greed.. and greed reaps bad things in the end.
     
    Dollar, Oct 22, 2007 IP
  17. IEmailer.com

    IEmailer.com Well-Known Member

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    #17
    Well, no body know for sure except for them, but they are saying it's completely an automated procedure ???
     
    IEmailer.com, Oct 22, 2007 IP