CPM = You make money even when they DON'T click...right? CTR = How much you make when you get a click. Does Google offer this? And if not, who does?
CPM = Cost Per Impression CTR = Click Through Rate Google does offer this, although not many of them. ValueMedia offer this
wait wait, Its not in hands of publisher to choose CPM or non-CPM ads. Its upon advertisers who target your website for CPM ads.
I'm not sure if they do. I have google banners on my site and have had over 50,000 impressions. Currently they have payed me around a 1.50 for that Any way to go purely CPM?