Hi folks We were using other online marketing Pay-per-Conversion Channels for selling and delivering products to the real world, where you have to pay their commissions to them or advertisers after actual conversion / actual business transaction. WE REALLY LIKE KEEP ENJOYING THIS WAY, B'COZ, YOU HAVE TO PAY-OUT AFTER PAY-IN. Our monthly payout range is $2800-to-$3600, but, after actual sales. But, we are pretty newbie to Google AdWords. We never used Google AdWords as our online marketing tool. By looking at their ads, and help forums, we are fascinated to select Google AdWords as out marketing channel. My main Question is... Does Google AdWords have Pay-per-Coversion rather than Pay-per-Click? Because we strictly do not wanna pay for robot traffic or auto-clicker programs installed on various servers installed on various location over the world. POLL : SHOULD GOOGLE HAVE AN OPTION LIKE PAY-PER-ACTUAL CONVERSION? Thanking for looking at this, and for response, if any. regards. WS
There are too many variables for Google to do a pay for conversion. For example a bad landing page/website may never get a conversion. And then what about advertiser competition? Google is a business too and that model would not make them any money. What you need to do before you launch an adwords campaign is run your numbers and try to determine what you can afford as your own cost per conversion. Cost Per Clicks do not really matter. It comes down to your numbers and if you are making a profit on conversions. It may take 10 clicks or 100 clicks to get you a conversion. Now figure out how much profit you make from a conversion and then determine what you can afford to pay per click.
Hi gorz Thanks for your response. Websites with bad landing pages should never ever dream of Online Marketing as they do loose more and more money out of advertise campaigns without positive results towards actual conversion or actual sales. "Google is a business too and that model would not make them any money." We agree with you 100%. But, there are many other Online Marketing Channels they do offer Pay-per-Conversion option plus 24x7 Human Assisted Support with contact details like chat, phone or emails. And, of course they do run successful business. "What you need to do before you launch an adwords campaign is run your numbers and try to determine what you can afford as your own cost per conversion. Cost Per Clicks do not really matter." We strongly disagree. As we said, we strictly do not wanna pay for robot traffic or auto-clicker programs installed on various servers located over different corners the world. Of course, Pay-per-Click does really matter much, when it comes to even single click or million clicks, every penny going out of our treasure counts. So, we do not wanna pay single penny for Pay-per-Click.. The profound rate of actual conversion for Online Marketing is not even 10%, its very less than that according to Online Marketing Research Journals. Thanking You, WS
"we strictly do not wanna pay for robot traffic or auto-clicker programs installed on various servers located over different corners the world" Google does a pretty good job of detecting click fraud. At least if it was a blatant as a auto-clicker. Why would anyone be auto clicking your ads? Just stay away from the content network or at least manage your placements. "Pay-per-Click does really matter much, when it comes to even single click or million clicks, every penny going out of our treasure counts." I guess my point here was at the end of the day the cost per click doesn't matter if your making a profit. So you need to figure out your numbers and determine your Cost Per Conversion. If you are making a profit paying $50 a clicks then it doesn't matter that the click costs $50. But you need to determine how many clicks it takes for a conversion, and if that equation is profitable.
Google does not offer pay-per-conversion advertising model. Strictly pay-per-click. It's a model that's worked well for them. If I was Google, pay per conversion is a bad idea. 1. Revenues only when someone buys something. And then only from one advertiser. 2. Can't control how well a page converts, although I could have rules to ensure great quality and converting sites, even doing it myself. But that requires lots of resources. 3. Not everyone advertises to make sales. There's also the question of affiliates. Too many problems to overcome. In short, Google is an advertising company, not a retailer or an affiliate to all advertisers, nor should it be.
We agree, Income - Expenses = Profit. So to make a $50 bucks profit, the total expenses has to be less than $50. It's not really worth for climbing Mount Alpes to dig a gold mine where chances of getting gold (we mean revenue) is extremely less against total cost of expenditure. Smart businessman always keen about what comes-in and what goes out. We agree, PPC - it's model that's worked well for Google. But, only for Google themselves not for their customers i.e. Advertisers or Publishers. -------------------------------------------------------------------------------------------------------------------------- We only hire Master Minds. but, not all Hawards graduates are master minded.
They do have an entire advertiser-publisher affiliate system in place due to their doubleclick acquisition
Here we are posting some information from Google AdWords Forum to support this post and our poll, as our team was gathering details for various marketing channels. Following is the bare naked truth from Google AdWord customers, and our big surprise is all responses are from Level-1 customers, but, not from any Google AdWord Pro employee. Adwords is a total waste of time. Link : http[://]www[dot]google[dot]com/support/forum/p/AdWords/thread?tid=16a59dde6e2561f0&hl=en (For those who wanna verify.) Two months of experimenting with many ads and innumerable keywords have resulted in zero impressions, zero clicks (except in the first 2 or three days of the campaign during which had a couple thousand impressions and a few clicks). Complete waste of many hours of my time. Last week started similar campaigns at Bing and Yahoo: many hundred impressions and 10 clicks within 2 weeks. Keep in mind our business is in a rural area of Florida with total population of about 200,000 within our ad's range. Maybe Google simply doesn't work for small businesses with relatively small ad budgets. Best answers I've had similar experience. I've tried Google for over a month now. I have solicited support but no avail. Finally, a week ago I tried Yahoo and Bing and was up and running within a day. Got ten's of thousands of impressions! And sales. It is exciting! I have now returned to the Google forums to see if I can get my Google campaign running. I increased budgets for campaigns to $1000 a day or so and none of that helped. I had good page rank keywords up to 9 and none below 6. The account review posts from Theresa prompted me yesterday to create another account and try and see if my first account was a problem. Only to find out multiple accounts are a big no no. The support is frustrating. The ads diagnostic tool is a joke. Customer Support and service is non-existent. You get these responses from support that are auto generated and don't provide a direct response to your questions. It surprises me this customer support model or lack thereof has gone this far in success for Google. Thanking you for interests and time looking to this post. Thanks to the moderators of this awesome and unique forum. We may see ya back some other time in other part of this forum. Thanks n regards, WS
I read and post on the Google support forum myself. Just like here at DP and other forums, people vent and most who do I find is because in most cases they don't do their research. The difference at G's forum is that people think they'll get answers from Google itself. It's a public forum and most answers are done by guys like me, with a few actual Google employees. So I wouldn't put too much weight and decide by what frustrated people say who tried Adwords and giving them a poor grade. You'll find that sort of thing all over the Internet and for all kinds of products. You'll also find some who are very happy.
"Last week started similar campaigns at Bing and Yahoo: many hundred impressions and 10 clicks within 2 weeks" The problem I get a lot from these same people is that bing and yahoo just do not provide enough consistent traffic. Like it or not Google has the market share and the volumes to keep your campaign going crazy depending on the niche. I agree with Lucid that the biggest problem I come across is people who have not done any research, throw up keywords and money, and lose their pants. Like anything you must have some idea of what you are doing or be willing to lose money in your own learning process. If Google adwords and internet marketing in general, was as easy as pointing keywords to any 'ol website and forget it, we would all be millionaires!