Hi everyone! Perhaps this sounds familiar to you: I have 2 so-called mini-sites, just like so many people on this forum. (Here's one example: unlockwritersblock.info ) I used to run an Adwords campaign that did really, really good - until one day - when my quality score dropped to 1 (one!) and the ads stopped working. Now, Google is asking me to bid $10 per keyword or increase the score of my site. So my dilemma is simple, yet the problem seems so overwhelming: how can I get around this problem? How can I pay a decent sum for my keywords and still be able to run my campaigns? Should I break the sales letter into more pages of content and fiddle around with the keywords, alt tags and such? This means I'll have to re-think the selling process altogether and switch to another model. Should I keep its current structure and do something about the keyword density, ALT tags and other small gimmicks? Will that guarantee a substantial increase in site score? Should I use "gateway" pages as landing pages, full of relevant content, with a clean HTML code and then make the visitors click on a link and visit my main page? What really bafflles me is that I have seen websites just like mine that are constantly being advertised on Adwords. One example would be searching for a product title like "The magic of making up". There are tons of ads that lead to minisites! And I can't imagine they're paying $10 per click. What are they doing differently? So, does anyone know the solution to this mystery? Thank you so much in advance!