Looking to target direct response ads to major metro areas throughout the US with different offers presented to the different cities. Have never done online marketing in the past have been using direct mail... total newbie. From what I've gathered online about geotargeting it is super unreliable. Does anyone have experience with geotargeting or know of any ad networks that are better at it than others. Any help would be appriciated...
Hi I am very wary of geo-targetting and have just posted a similar question in this forum. I would stay away from it and look at using local terms in your keywords i.e "car servicing london" as opposed to "car servicing" and risking a mile radius target... I could be totally wrong but you google..$$$
Geo targeting traditionally has been very hit and miss. It's been like throwing a dart in the dark, sometimes it works and sometimes you miss completely. The reason for this is we often do not know enough about our target market and where they are located to effectively geo target them. Recently our company launched a new geo-targeting tech called Target Your Clicks (TYC). Target Your Clicks enhances targeting capabilities for AdWords, sourcing market intelligence to more accurately place ads geographically. This separates online buyers from browsers, increases relevancy, and leads to more conversions and sales. TYC has the unique ability to intelligence target, thanks to our proprietary market intelligence data-mapping platform. Visit us at www.targetyourclicks.com and watch our short video on our homepage that illustrates our unique targeting process. Have a look at our case studies also, where we have doubled conversions for campaigns. TYC reverse-analyzes the locations of past sales and compares them to market intelligence data for each neighborhood. Common characteristics are identified, and a consumer profile defining the actual target market is generated. The highest opportunity regions where people live that are exactly like that profile are then identified. Think of it as a map of future opportunity. These high potential regions are outlined and easily imported into the AdWords campaign, so ads are only shown to the type of people most likely to buy. The result is a more relevant campaign that shows your ads more often and to users more likely to convert into buyers. If you want to know more or need any clarification please feel free to contact me. Michael Didyk 604.308.8717 michael@UPTargeting.com