Does frequent changes affect search engine rankings?

Discussion in 'Keywords' started by gskesavan, Jan 11, 2009.

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  1. #1
    Does frequent changes to a website like changing the page extension, internal links, external links, content, design, etc. affect the search engine rankings?
     
    gskesavan, Jan 11, 2009 IP
  2. willyboy104

    willyboy104 Active Member

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    #2
    Yes most things that you do to your website will affect search engine rankings. The more frequently you write content for your site the better as this allows Google to crawl your site and update it.

    Changing page extensions would also affect your search engines but most probably in a negative way at least at first.

    Hope this helps.
     
    willyboy104, Jan 11, 2009 IP
  3. Bohol

    Bohol Peon

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    #3
    I notice that changing the title of your site can hurt your PR and SERP. Changing template can also be detrimental to your site.
     
    Bohol, Jan 11, 2009 IP
  4. brian65

    brian65 Active Member

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    #4
    Changing page extension and links (internal and external) can have a big effect. If you change page extension, 301 direct the old URL to the new if possible. Adding new pages and linking those in is a good thing to do.
     
    brian65, Jan 11, 2009 IP
  5. marcbarak

    marcbarak Guest

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    #5
    As to templates they are just a HUGE negative

    Dynamically changing sites are a positive - look at CNN.COM PR 10.0 - an easy example
     
    marcbarak, Jan 11, 2009 IP
  6. zexy

    zexy Guest

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    #6
    Frequent changes might affect negatively your SERP so don't exaggerate.
    Not to be mistaken with publishing new content which is good obviously.
     
    zexy, Jan 11, 2009 IP
  7. NaughtyNeo

    NaughtyNeo Peon

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    #7
    Changing the extension of your webpages frequently can definitely affect you ranks negatively since the spider has crawl after each change to get them listed properly.

    Changing content and internal structure can be good or bad depending upon the exact changes you make.
    Changing title and description frequently is not a good idea.
     
    NaughtyNeo, Jan 11, 2009 IP
  8. Angeli001

    Angeli001 Banned

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    #8
    Place informative content on your site regularly and u'll get very positive reply from google...
     
    Angeli001, Jan 13, 2009 IP
  9. evolveforever

    evolveforever Peon

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    #9
    its not about changing the template that affects SERP.if you change the look of the website completely but yet kept the links intact it wouldnt affect you.The look and backend of the sites are different as far as the bots are concerned.
     
    evolveforever, Jan 13, 2009 IP
  10. Journey

    Journey Peon

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    #10
    I think changing title may HELP or HURT you SERP.. It's 50/50... depending on what keywords you have used...
     
    Journey, Jan 14, 2009 IP
  11. willyboy104

    willyboy104 Active Member

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    #11
    I wouldnt get too worried anyone who is considering a total redesign. I totally changed my website about 2 months ago like as much as you could.

    I went from having a html/css/php coded site that I had to edit manually with 100 articles and overall about 120 pages to redirecting EVERY url and changing the site to a unique wordpress design that I had coded and obviously moving to WP.

    Yes there were significant changes in the traffic for a couple of months but it has gone back to normal now :)
     
    willyboy104, Jan 14, 2009 IP