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Does font size affect SEO?

Discussion in 'HTML & Website Design' started by aliii786, Jul 12, 2016.

  1. #1
    In the eyes of Google, would the font text size of say a news article affect SEO? For example, a slightly larger font being easier to read by those with bad eyes? Accessibility? If so, what size would be ideal? 10, 12, 14?

    Your thoughts and suggestions are greatly appreciated.
    SEMrush
     
    aliii786, Jul 12, 2016 IP
    SEMrush
  2. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #2
    14px, 15px would probably be "ideal" (still it all depends), but use em instead.

    So your 14px will be 0.875em and 15px will be 0.938em (you can round them, if you want to).

    Use this chart if you're not sure which em to use:

    http://pxtoem.com

     
    qwikad.com, Jul 12, 2016 IP
  3. kk5st

    kk5st Prominent Member

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    #3
    You can avoid the ideal size conundrum by setting the base font size to whatever the visitor has set his browsers' default size. E.g.
    
    body {
        font: 100%/1.25 sans-serif;}
    
    p {
        font-size: 1em;}
    Code (markup):
    cheers,

    gary
     
    kk5st, Jul 12, 2016 IP
  4. PoPSiCLe

    PoPSiCLe Illustrious Member

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    #4
    And no, text-size in and of itself has nothing to do with SEO - the overall design of the site, as others have stated, mainly that the size units are NOT defined in px, has to do with SEO.

    Defining text size in px is NOT helpful for the people with bad eyesight, or accessibility.
     
    PoPSiCLe, Jul 12, 2016 IP
  5. aliii786

    aliii786 Member

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    #5
    Ahaan! thanks got it man
     
    aliii786, Jul 13, 2016 IP
  6. deathshadow

    deathshadow Acclaimed Member

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    #6
    Yeah, font size is about accessibility, NOT SEO. Think about it this way -- search engines don't have eyes.

    ... and anyone telliing you to use pixel sizes on anything other than a direct image interaction (like under gilder levin image replacement) needs a quadruple helping of sierra tango foxtrot uniform -- as they have NO ****ing clue what they are talking about and ZERO ****ing business opening their trap on the subject!
     
    deathshadow, Jul 14, 2016 IP
  7. dcristo

    dcristo Illustrious Member

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    #7
    Well indirectly I guess it could. If the font is that difficult to read visitors will bounce off the site.
     
    dcristo, Jul 14, 2016 IP
  8. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #8
    Also, the Google mobile website checker can tell if the font is too small. If it can, so can their bot(s).
     
    qwikad.com, Jul 14, 2016 IP
  9. PoPSiCLe

    PoPSiCLe Illustrious Member

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    #9
    Actually, their bots probably could, but don't. At least not currently (unless they've changed it the last few months). The bots read plain HTML, doesn't read CSS or javascript, and are very basic text-based crawlers. They check links, content etc. and you can get penalized for lots of stuff, but the font size isn't one of them as of yet, as far as I know.
     
    PoPSiCLe, Jul 14, 2016 IP
  10. deathshadow

    deathshadow Acclaimed Member

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    #10
    That's actually a very good point -- if a site has accessibility failings, users may not "dive for the zoom" to fix it and just go somewhere else. That can hurt you when it comes to them going "this content is good" and sharing it to create organic backlinks -- one of the determining factors search engines use.

    So while the spider and algo might not slap you for it directly (yet, as others have mentioned it's probably only a matter of time), it could nab you indirectly just because crappy choices in size, face, or colour could all combine to have a site that's just less useful to visitors. Less useful it is to visitors, less traffic it gets, less traffic means less shares and links, and it goes full circle.

    Again why I'm suck a stickler for trying to adhere to accessibility guidelines like the WCAG and usability studies by places like NNGroup.
     
    deathshadow, Jul 14, 2016 IP
  11. Amarkolom

    Amarkolom Active Member

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    #11
    If you choose bad font or use unreal font size that can effect on your site bounce rate. If people do not like your website typography, than it will increase your bounce rate. Ultimate result negative result on your seo score. So you should choose best wordpress theme for better seo.
     
    Amarkolom, Jul 15, 2016 IP
  12. Sopu

    Sopu Greenhorn

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    #12
    You can customize your font size to make your content more attractable, but it will not affect your SEO rank. Consider another point if your font looks so messed up with different font sizes then the visitor leave your page without navigate any page which will increase the bounce rate.
     
    Sopu, Jul 24, 2016 IP
  13. Greg28

    Greg28 Peon

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    #13
    No, it doesn't. My website uses default 14px and ranks well.
     
    Greg28, Jul 24, 2016 IP
  14. seoaceindia

    seoaceindia Banned

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    #14
    no much affect but if it is suitable with your layout it is great.
     
    seoaceindia, Jul 24, 2016 IP
  15. Shivani Shrivastav

    Shivani Shrivastav Active Member

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    #15
    Agree (y)
     
    Shivani Shrivastav, Jul 25, 2016 IP
  16. aadhar sharma

    aadhar sharma Greenhorn

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    #16
    the text size doesn't affect to the seo but if you will hide text and make the text very little to read to the users and make is messy then it can really harmful to your website.
    below is the right example which is good for the website and all the reputed sites follows these steps.

    Heading
    Sub Heading
    Title
    Content

    Information of Post
    Footer Note

    The below example is not correct
    Heading
    Sub Heading
    Title
    Content
    Information of Post
    Footer Note
     
    aadhar sharma, Jul 25, 2016 IP
  17. PoPSiCLe

    PoPSiCLe Illustrious Member

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    #17
    Will you please refrain from commenting on things you clearly have no understanding of?
     
    PoPSiCLe, Jul 25, 2016 IP
  18. CafaMagician80

    CafaMagician80 Active Member

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    #18
    Font size could affect which text goes above the fold and which does not. But I'm not sure how does Google determine which content is above the fold.

    When it comes to font sizes you'd better have your visitor in mind and you should do what's best for him. This will determine the interaction with your site and will therefore positively or negatively affect SEO.

    I don't think there's a fixed answer about the font size though. And definitely not in px. Not with these various screen sizes and various devices.

    Plus there is no easy solution to font size in general, as there are certain rules for best readibility, e.g. how many words in a row...and that's a whole different subject.
     
    CafaMagician80, Aug 3, 2016 IP
    Kadabra likes this.
  19. Ian08

    Ian08 Well-Known Member

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    #19
    SEO means Search Engine Optimization, which has nothing to do with font size. What search engines look for is HTML source code, which isn't affected by CSS.
     
    Ian08, Aug 3, 2016 IP
  20. harrysmith

    harrysmith Well-Known Member

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    #20
    SEO has nothing to do with font size, color, style whatever... it's all about the content you provide to webusers, they will indirectly promote your website playing a role of SEO expert ;)
     
    harrysmith, Aug 3, 2016 IP