I know this is how it should work, and it does in Adwords, however I'm finding both Yahoo & MSN have missed thousands of obvious things completely out so just asking, have MSN sorted it so that if you have: widgets (exact match) widgets (broad match) and somebody searches for widgets your exact matched widgets will always be triggered? Cheers in advance.
i'm pretty sure you cannot have a broad match and exact match for the same term (unless you bid the broad match so low as to make it not trigger...ever). so, therefore, an exact match will always trump a broad match.
You can if they have different match types. I have 2 campaigns (example): Widgets - Broad Widgets - Exact My broad matched keywords are there to be triggered if the user doesn't type in any of my keywords exactly (in other words to give me more long tailed keywords). Since my original post, it seems that MSN, like Google, has it so that any exact match is triggered before the broad match version, which is what I needed to know. This is also regardless is CPC.
SandOtter..You can have a term with multiple match types. I don't know where you heard that from... I actually set my phrase/broad match CPCs -$0.01 from Exact. So..Exact $0.10, Phrase $0.09, Broad $0.08. I've found this the most effective way of management match type bids in MSN and to ensure your Exact match CPC will be triggered. Remember, MSN wants your money! Cheers!
This is why I started the initial thread, because I use Google 90% of the time. Even if I had: [blue widgets] 0.01 Max CPC. "blue widgets] 0.17 Max CPC blue widgets 0.94 CPC and somebody typed in Blue Widgets (Exactly), it would still trigger my [blue widgets] keyword even though I have only bidded 0.01 For what it's worth I do think MSN also do this. Exact match will be triggered before any other match type if possible. Yahoo on the other hand - well, they do whatever they can do take your money. For me, Google kicks arse over MSN & Yahoo. MSN (imo) also beats Yahoo overall. All Yahoo is seeing at the moment is smoke and look more like quitting the race as time goes on. They could just ask people like me and I'd gladly email them about literally 100 obvious problems (both MSN & Yahoo) have.
Nice Muchacho... Just to be safe in Google, I will add all the keywords in my broad adgroups as negative exacts. This will ensure the broad keywords do not match to exacts, no matter what the CPC. =)
MSN only allow so many negatives don't they? The only benefit I can see with doing this (if exact does overide broad in MSN) is if your exact campaign runs up to it's daily budget... when this happens your broad matched keywords would be triggered everytime as the exact match can't be.