Is it normal for very little leads to come in during morning - mid afternoon? It makes sense since everyone is at work/school. Just wondering about other people.
I'm targeting all time zones... in fact, how do you just target a specific time zone? I never turn my ads off.
It depends on the markets you are in, if your target audience is teens as example it's quite possible that your conversion rate is going down during the morning - mid afternoon hours. What I'd do then is to look at these stats for some weeks back (best 1+ month) and look for patterns, if you can identify hours of the day/ days of the week that always convert lower. Then I'd either use the ad scheduling feature in Adwords to lower bids during those timeframes, or if you use your own in-house tracking like me then you can just code your own ad scheduling feature and use this. There is no guarantee that your cost will go down while maintaining the same level of conversions, but it is always worth a try and scheduling your ads already saved me lots of unnecessary costs. Just make sure you give it enough time (few days) to test after you've implemented the ad scheduling. **Edit:** Just saw you are targeting all timezones, you can also just target the US only as example. Look at the offer in your Azoogleads account and look at what countries the merchant accepts traffic from, then only target this/these countries. I personally always start with only US as it tends to convert better then other countries for a lot offers. Then once I see that a offer really works, I eventually venture out to other countries as well.