Does eCPM Differ In Ad Size?

Discussion in 'Reporting & Stats' started by webviz, Jul 4, 2006.

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  1. #1
    Hello everyone,

    I've been wondering, does you eCPM differ in ad size? Since when I use the medium rectange, my eCPM is around $3.00+ and when I use the banner and skyscraper it is around $1.00+ So, is there a difference?
     
    webviz, Jul 4, 2006 IP
  2. RuDeDoGg

    RuDeDoGg Well-Known Member

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    #2
    It's probably going to be a little bit different for everyone. For you, the medium rectangle is obviously much more effective.
     
    RuDeDoGg, Jul 4, 2006 IP
  3. webviz

    webviz Peon

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    #3
    Oh, so some ad sizes are actually better then others for a certain type of site? Is that what you're saying?
     
    webviz, Jul 4, 2006 IP
  4. fablex

    fablex Peon

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    #4
    Yes, with some designs, the Skycraper will do better, for others the rectangles perform better. Just play around a bit with them and see which one is best for your design.
     
    fablex, Jul 4, 2006 IP