Anybody who's got experience in using Competitive Ad Filter, please share your thoughts about this. Will it be better to use this one? thanks!
You can use the competitive ad filter to filter out advertisers with lower payouts. In this way, only the ones with higher payouts remain; thus, increasing your earnings. Naturally, you'll have to know which advertisers are which. You can use G Analytics linked to your Adsense account with intelligent adsense trackers to get this info. NOTE: I've noticed many of the older adsense tracking software are no longer around. So, you may just have to go with a custom solution to get the info you need.
I would recommend going to the category filter and see what categories people are clicking on the most and filter out the ones that no one is clicking on. Even if they are low paying clicks, atleast they are clicking. Just because you put categories or ads on your site that pay more for clicks does not mean someone is going to click on them.