Does Companies Buy Blog to promote their sites?

Discussion in 'General Marketing' started by webandinkmedia, Oct 24, 2009.

  1. #1
    Hi,

    Are there companies that buy blogs to promote their own product? What
    I've known some company that are just buying blog post to promote them, Not the whole blog.

    So Here's the scenario, For example I own Nike.com and my traffic isn't increasing so my Idea is I will buy/create a Blog and it's purpose will be promoting Nike.com (but not being obvious).
    The nice thing about blog is you can talk about anything and you can target specific niche.

    So now I bought/created TalkShoe.com, I can now write an article with a targeted keyword meant for Nike.com and would just put a Nike.com link on the article or put an Nike.com ad on sidebar.

    Now are my question is,

    1. Has this been done by other companies?
    2. Will that be effective?
    3. If your answer in no. 1 is yes, Can you provide some example? (preferably Beach Resorts or Related)

    Your Advice would be Greatly Appreciated!

    Thanks!
     
    webandinkmedia, Oct 24, 2009 IP